Sports Media Relation

Question: Discuss about theSports Media Relation. Answer: Introduction: Media acts as one of the most effective vehicles for promoting the products and services of a specific business organization to the doorsteps target customers. In order to expand the organizational image and reputation especially for a sports industry the concerned business exerts have to focus on drawing the attention of viewers from different geographical corners by surpassing the regional boundary. Therefore, media is the most effective platform with the help of which the sports organizations can drag the attention of target group. This particular essay provides in-depth overview on how media plays an important role to publicise and promote their services. With the dynamic and rhythmic progress of civilization, people are getting accustomed with the advancement of technology. Therefore, the English Premier League clubs tend to focus on print media, electronic media and digital media primarily as the most effective tools of promoting their activities. Newspaper, television and soci al media have been considered as the most suitable channels for EPL for promoting their activities. Discussion: English Premier League clubs primarily focus to get media coverage for collecting sponsorship from prestigious organizations. Armstrong, Delia and Giardina (2016) opined that television media is the only platform based on which organizations drag the attention of various sponsors. Television can transmit the messages in multinational countries by drawing the attention of different age group of people. Carroll and Humphreys (2016) differed the point of view of previous scholar. As per the opinion of this particular author the depth of social media is vast and wide where people from multinational countries are able to view the activities of EPL by sitting in their drawing room. On the other hand, social media such as facebook, twitter, instagram is the most recognizable platform that can promote the activities of English Premier League clubs in global market. However, Dart (2014) stated that the popularity of social media is very much restricted within young generation. As a result, the organization fails to reach the mind of different age group of people. For an instance, after conducting the media coverage of West Coast Eagles Club, the sports managers were successful to collect the sponsorship of Puma. After receiving the sponsorship Puma, West Coast Eagles Club had received huge reputation in the market of Australia. The viewers from various geographical markets had showed their interest to watch the sports events of West Coast Eagles Club. On the other hand, huge level of media coverage enabled Puma products to raise its sales volume as well. As a result, media tools have become beneficial for both the sponsors and the WCE equally. Most of the popular television channels such as SBS, Optus, Fox Sports etc encourage the viewers to watch sports events of English Premier League clubs. On one hand, these channels are successful to enhance their revenue rate by earning high TRP. On the other hand, EPL by using the popularity of these channels have drawn viewers attention from various locations. Lim et al. (2015) opposed the pointed of view of previous statement by highlighting the significance of social media for promoting business especially in the market of Australia. This particular country is advanced in technology. Moreover, social media is appropriate enough to collect immediate feedback from the viewers of different geographical markets. Plewa et al. (2016) stated that the impact of newspaper articles is primarily effective for the middle age group of people belonging to literate backgrounds especially. English Premier League clubs by utilizing the popularity of newspaper publishes controversial news of the footballers to draw readers attention. As a result, both the media and readers get equal benefit. Target viewers show their attention for watching the sports events of English Premier League clubs. Among the three media tools the impact of social media has left major significance for promoting the business activities of sports organizations in global market particularly (Snderlund et al. 2014). For instance, 14.25 million and 14.06 million Twitter followers, 80.02 million and 81.30 million Facebook likes, 5.03 million and 4.90 million Instagram followers for Real Madrid and Barcelona clubs respectively indicates towards their effective advertising mediums which can be adapted by the EPL clubs as well. Conclusion: The importance of media channels in promoting the business activities of English Premier League is the primary concern of this specific essay. Among the list of large number of media tools, the essay has primarily focused to highlight the effect of television, print and social media platforms for enhancing the popularity of sports industry. The study has made an in-depth critical analysis by highlighting the opinions of eminent scholars. Reference List: Armstrong, C.G., Delia, E.B. and Giardina, M.D., 2016. Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings. Communication Sport, 4(2), pp.145-165 Carroll, K. and Humphreys, B.R., 2016. Opportunistic Behavior in a Cartel Setting: Effects of the 1984 Supreme Court Decision on College Football Television Broadcasts. Journal of Sports Economics, 17(6), pp.601-628 Dart, J., 2014. New media, professional sport and political economy. Journal of Sport and Social Issues, 38(6), pp.528-547 Lim, J.S., Hwang, Y., Kim, S. and Biocca, F.A., 2015. How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment. Computers in Human Behavior, 46, pp.158-167 Plewa, C., Plewa, C., Carrillat, F.A., Carrillat, F.A., Mazodier, M., Mazodier, M., Quester, P.G. and Quester, P.G., 2016. Which sport sponsorships most impact sponsor CSR image?. European Journal of Marketing, 50(5/6), pp.796-815 Snderlund, A.L., OBrien, K., Kremer, P., Rowland, B., De Groot, F., Staiger, P., Zinkiewicz, L. and Miller, P.G., 2014. The association between sports participation, alcohol use and aggression and violence: A systematic review. Journal of science and medicine in sport, 17(1), pp.2-7