Marketing Plan for Gelato - 6727 Words

Executive Summary As the amelioration of living standard, the requirement in quality of life also improved. Accordingly, people do not only satisfy their basic needs, but also seek for a sense of relish. The notice of this Epicureanism enhances the idea of commencing GELATO. GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packaging...etc. Each of these features will be further discussed in this marketing plan. Ice cream is a seasonal product, due to this seasonal impact, GELATOs marketing mix; the 4Ps (Product, Promotion, Price and Place) will change in†¦show more content†¦The gourmet segment is very different from the family segment. They are young, and generally have no children, so they have a strong preference for high quality products and are quite happy to pay premium prices for brand that can deliver this. This segment is most attracted to status products and is more likely to be influences by appeals to their ego rather than basic needs. So the prices in this segment can set in the premium range prices, the promotion campaign and the packaging would more likely to be fashion and feel younger to satisfy young peoples higher level of needs. The lifestyle segment Demographics: over 55 years old, as well as small group of women aged between 25 and 45 male and female restricted income old couple living without children Geographic: the company is operating in Territory 30 Behaviours: ice-cream would satisfy consumers personal needs in this segment. At the beginning, this market segment represents about 30% of the total potential sales. In the current years, there are few ice-cream produces on the markets that are designed for this segment, because of there are increasing group of consumer in this segment are more concerned and aware of the implications of diet on their health. Most of there consumers do not buy ice=cream as a consequence, such as they thought ice-cream have high calories and not good forShow MoreRelatedA Digital Marketing Plan For Dal Wing Yu Ko ( 24190063 )3273 Words   |  14 Pages N2 Extreme Gelato A Digital Marketing Plan Prepared by: Gloria Wing Yu Ko (24190063) Date: 9 October, 2014 â€Æ' Table of contents Executive Summary Introduction N2 Extreme Gelato N2 Extreme Gelato’s Current Marketing Strategies Events Newspaper Instagram Facebook, Twitter and Urbanspoon Website Digital Trends Mobile Visuals and Texts Applications Future Digital Issues Spread of Negativity Excessive Amount of Information Change Recommendation Apps Website FacebookRead MoreThe Cultural, Economical And Social Factors That Affect The Industry Of Gelato, Ice Cream, Yogurt And2616 Words   |  11 Pagesmarket. The typical gelato shops in Italy are characterized by its unique atmosphere imitating the European lifestyle. 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Now CIBO Espresso has expanded to 18 outlets with 16 in Adelaide and two in Brisbane since their first try in Adelaide. CIBO Espresso is so popular through AustraliaRead MoreThe Road Corridor As An Important Area For Future Redevelopment Essay1183 Words   |  5 PagesIn 2006, The City of East Lansing referred to The Trowbridge Road Corridor as an important area for future redevelopment in their â€Å"Big Picture† Comprehensive Plan. Being a main route to East Lansing and Michigan State University it allows high visibility and access to and from the surr ounding neighborhoods. In order to encourage future development in this area, most of the properties along that corridor needed to be redeveloped. Review for this project began in 2007. Due to the original design forRead MoreUnilever : A Dual Company1673 Words   |  7 Pagesbelieve that success means acting with the highest standards of corporate behavior towards our employees, consumers and the world in which we live.† In 2010 Unilever launched a 10 year journey focused on sustainability (Unilever Sustainable Living Plan), taking responsibility for their operations, suppliers and consumers. At the core of the mission is their objective: â€Å"to help people feel good, look good, and get more out of life† (Unilever’s website). The concentration of Unilever’s customerRead MoreNatural Ice Cream Case Study2867 Words   |  12 Pagesalthough the company has a strong position it does face challenges. 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Accounting Standards Board Is Governmentalâ€Myassignmenthelp.Com

Question: Discuss About The Accounting Standards Board Is Governmental? Answer: Introduction The Australian Accounting Standards Board is the governmental agency that is indulged into the practice of maintaining and developing financial reporting standards that apply to private and public companies operating in the Australian market. Various reporting standards have been introduced by AASB which highlights the various practices that businesses are required to comply with(Dakis 2016). It is mandatory for the companies to prepare financial reports and to comply with the guidelines. The platform developed by AASB has allowed facilitating interaction between the companies operating in the Australian market and the global economy. For the present sector Telecommunication sector has been chosen from the GISC list. Further, this sector is indulged into the practice of delivering communication service. The organization chosen is Telstra Corporation Ltd which is Australian telecommunication and media firm that builds and operates different networks along with mobile, voice and anothe r form of products. Why Leasing Standard Has Been Changed Leasing standards have been changed where the main motive behind the same is that operational and more effective financial reporting will take place. Further, with the introduction of new standards more transparency will be possible to the lease obligations by taking into account, all leases onto the balance sheet(Bozzolan, Laghi Mattei 2016). The main reason due to which lease requirement has been updated is that listed companies that are complying with International Accounting Standards Board have lease commitments of approx US $3.3 trillion out of which 85% are operating leases, and it has no such influence on the balance sheet. Below are the main changes that have taken place Impact on lessees All the range of leases will be undertaken on Balance sheet, but it will not undertake leases of low value and short term. Lease liability will not undertake options periods except exercise is reasonably certain and the overall contingent payments that are associated with the sale (Deloitte 2017). Apart from this, influence on lessor is also very little as the current standards are minorly modified. New guidance has been introduced about the sale and leaseback accounting. The main changes have been witnessed where there is no such difference in between operating and financial lease. Lessees will be granted right to use asset and lease liability onto their balance sheet for all the leases. Different type of operating leases are presently defined by AASB 117 leases, and they do not influence the balance sheet will be required to be capitalized on the balance sheet in case if IFRS 16 is adopted(Hodgson Russell 2014). This will directly represent asset and liabilities on the companys balance sheet and can influence bank covenants that involve Debt/Equity ratios. Some advantages along with disadvantages are present that will influence the overall activities of the Telstra Corporation Ltd Benefits Detailed leasing information and broad array of report which takes into consideration fixed asset balance sheet, obligations analysis report It is possible to export any essential lease and asset information which is needed Overall the balance sheet prepared by business will be more transparent (Limijaya 2017) Quality of financial reporting is also main benefit as the assets of the business can be easily reflected along with the credit rating etc. Disadvantage The introduction of the new model will influence the business model of the lessors Businesses have to undergo training as they are not aware of the concept of AASB 16 and due to this reason proper information is required to be gathered so as to comply with the government practices. Effect Of Aasb 16 On Chosen Stakeholder AASB 16 will directly influence the financial statements prepared by Telstra Corporation Ltd. Balance sheet: AASB 16 requires leases to be reported on the balance sheet which does not takes into consideration low-value assets along with the short term leases and this directly leads to rise in the lease assets where the right to use asset is granted and the liabilities. Lease liabilities will be reflected in the balance sheet of the company(Government 2017). Apart from this, lease assets will undertake the costs that are associated with entering into the lease. Income statement: Considering the income statement of the business which takes into consideration all the income and expenses of Telstra Corporation Ltd. All the rental expenses associated with the business such as single expense charge to operating expense under the current accounting model will be replaced with depreciation charge on the lease assets and the different finance costs that are linked to the interest component of the lease liability(standard 2016). As per the new standard introduced by AASB 16 the implicit interest in the lease liability will be undertaken as a part of the financial cost. Further, the amortization of the lease asset will not be part of EBITDA. So, this will directly lead to the rise in EBITDA level(Holland 2016). The overall influence on profit before tax will rely on the different type of leases that are present with the business. It has been assumed that profit before tax will be low due to the presence of high-interest rate. Cash flow statement: It takes into consideration the operating, investing and financing activities linked with the business management. The disclosure of principal payments associated with the lease payment is considered to be part of financing activity. Overall the nature of lease payment will be shown in the cash flow statement. It will involve the interest portion associated with the lease liability in accordance with the IAS 7 statement of cash flow requirement which is linked with the interest paid(Houqe 2017). So, in this way, the introduction of AASB 16 will have the direct impact on the business operations, and it is required for Telstra Corporation Ltd to comply with the guidelines so that overall operations can be carried out as per the government guidelines. Aasb 16 Would Result In Reporting The AASB 16 standards introduced will surely improve the reporting practice and will provide more appropriate to the users of the financial statements. It will reflect the asset and liabilities of the business in appropriate that can allow stakeholders of Telstra Corporation Ltd to judge the financial performance of the business in the most effective manner. Apart from this, for the telecom industry businesses operating under this sector are required to unbundle multiple element arrangements that are provided to the customers(Standard 2016). The new system directly highlights the type of lease such as it may be capacity or service for a fiber optic cable. It is required for all the telecom companies to determine whether their lease provide control over the physically distinct portion of an asset. For the customers, the standard has developed a single accounting standard which takes into consideration right of use asset along with the lease liability(Kober, Lee Ng 2013). All the telecom companies operating in the market are required to consider whether the addition of lease liabilities must be undertaken at the time of determining the level of debt obligations. In short, the overall reporting with the introduction of the new standard will take place in the better manner. It is easy to determine the overall position of the business by analyzing the balance sheet, income statement and the profit and loss account(Sinclair Ridley 2016). Along with this, the major costs of the business can be known. It is beneficial for the investors also where they can easily take the investment decision. Discussion For Ceo The new standard introduced AASB 16 is a new single lessee accounting model, and it is required for the lessee to consider the key assets and liabilities. Further, the lessee is required recognize the right of use asset that clearly indicates that leased asset can be easily used. It is possible to measure all the assets and liabilities of the business in the proper manner. AASB 16 takes into consideration all the disclosure requirements for lessees. The main reason due to which this standard has been issued by the regulatory authority is that leasing is one of the most crucial activities of every enterprise(KPMG 2016). With the introduction of new approach associated with the lease accounting, it is required for the lessee to recognize assets and liabilities. Another key objective is that both lesser and lessors can provide relevant and true information that clearly indicates the business transactions. Further, it is a well-known fact that every business is required to share true fin ancial information so that users or stakeholders of the business can take decisions by same. In case if the true information is not published then it can have an adverse impact on the company. Conclusion The entire study carried out has supported in knowing about the AASB 16 standard introduced along with the key impact that it will have on the business. Further, it has influenced various industries such as healthcare, telecom, information technology, metal, and mining, etc. The main motive due to which leasing standards have been changed is that more accurate reporting of the financial information can take place and the users of the information can take decisions accordingly. Apart from this, it will have an impact on both lessor and lessee. In short, it acts as both advantage and disadvantage to the business. References Bozzolan, S, Laghi, E Mattei, M 2016, 'Amendments to the IAS 41 and IAS 16implications for accounting of bearer plants', Agricultural Economics (Zem?d?lsk Ekonomika), vol 62, no. 4, pp. 160-166. Dakis, GS 2016, 'Upcoming changes to contributions and leasing standards.', Governance Directions, vol 68, no. 2, p. 99. Deloitte 2017, Australian Accounting Standard 16, Leases: effective 1 January 2019, viewed 23 August 2017, https://www2.deloitte.com/au/en/pages/technology-media-and-telecommunications/articles/australian-accounting-standards-16.html. Government, N 2017, Guidance for AASB 16 Leases, viewed 23 August 2017, https://www.treasury.nsw.gov.au/sites/default/files/2017-04/Guidance%20for%20AASB%2016%20Leases%20-%20New%20Lease%20Standards.pdf. Hodgson, A Russell, M 2014, 'Comprehending comprehensive income', Australian Accounting Review, vol 24, no. 2, pp. 100-110. Holland, D 2016, IFRS 16 Leases - What does it mean for you?, viewed 23 August 2017, https://www.moorestephens.com.au/news-and-views/january-2016/ifrs-16-leases-what-does-it-mean-for-you. Houqe, MN 2017, 'IFRS Adoption and Audit Fees-Evidence from New Zealand. International', Journal of Business and Economics, vol 16, no. 1, p. 75. Kober, R, Lee, J Ng, J 2013, 'GAAP, GFS and AASB 1049: perceptions of public sector stakeholders', Accounting Finance, vol 53, no. 2, pp. 471-496. KPMG 2016, IFRS 16 Leases A more transparent balance sheet, viewed 23 August 2017, https://www.in.kpmg.com/ifrs/files/first-impressions-leases-IFRS16.pdf. Limijaya, A 2017, 'ONE FINANCIAL REPORTING GLOBAL LANGUAGE: THE ULTIMATE GOAL?', Jurnal Riset Akuntansi dan Keuangan, vol 5, no. 1. Sinclair, S Ridley, C 2016, SPECIAL GAAP REPORT 'AASB 16', viewed 23 August 2017, https://gaap.com.au/wp-content/uploads/2016/03/GAAP-Consulting-Special-GAAP-Report-AASB-16-Leases.pdf. standard, I-TNL 2016, IFRS 16: The leases standard is changing Are you ready?, viewed 23 August 2017, https://www.pwc.com.au/assurance/ifrs/assets/ifrs16lease-brochure.pdf. Standard, A 2016, Leases, viewed 23 August 2017, https://www.aasb.gov.au/admin/file/content105/c9/AASB16_02-16.pdf

The Book Of Job, Explained Essays - Book Of Job, Bible,

The Book Of Job, Explained The Book of Job is not simply a story, but a fable, rich with meaning and lessons to be learned. I found Job to be one of the most interesting accounts in the Bible, especially because it attempts to rationalize human suffering and the ways of the Lord. It seems to me that the idea came first, and a story was found to fit it, or one was made up, but that the entire reason for the Book of Job to be included in the Bible is for its purpose in teaching us that we must endure what troubles we are given, because it is the Will of God. I have many questions about this book, none of which can be easily answered by anyone living today: Who wrote this tale, and how did they know what took place in heaven? Did they just see Job suffering his losses, only to regain them tenfold when his faith did not swerve? These are only a few of my thoughts as I read Job, but overall, I found it a fascinating story that I wanted to explore in detail, and that is why I chose to write on it. Job was a righteou s man who lived in Uz with his seven sons and three daughters. He owned seven thousand sheep, three thousand camels, five hundred yokes of oxen, five hundred donkeys and many slaves. Each year, he held a banquet where Job would have each of his children purified, for fear that they might have sinned and cursed God in their hearts. On the day that the angels came to attest before God, God pointed out to the accusing angel (Satan) how righteous and respectful Job was to Him. Satan claimed that Job's actions and character originated with evil and self-serving motives: Job is so righteous and respectful because he has no reason to act otherwise, but if God were to give him hardship, he would curse the name of the Lord. Satan challenges God to test Job, and reluctantly, God accepts. Here, we see Satan prodding the Lord, who is supposed to be almighty and knowledgable about everything, into testing one of his faithful servants for no reason other than to prove his loyalty. This explains w hy God sometimes strikes down the righteous for no apparent reason, but it also makes us question whether or not God truly has our best interest at heart. God seems to have the character of a small child here, wanting to uphold his name, to show Satan that he can too prove that Job is faithful. On Earth, Job was stricken with misfortune. All his children died of one tragedy or another, his animals were either stolen or struck by lightning. Job did not curse God, he rationalized the act, what God gives, He can also take away. He bragged to Satan about how faithful and righteous his servant Job was, like the small child we saw him as before. Again, Satan pushed God on, claiming that Job was still faithful and righteous because he had not been affected directly by God's test. He persuades God to test Job once more. This time, Job's health is destroyed in a most horrifying form. Job is covered in boils from head to toe so badly, that he uses a piece of broken pottery to scratch the dead flesh off with. At this point, Job's faith in the Lord is tested by his wife, who wondered why he is still so faithful to God. As we all know, the hardest part of faith is to believe when others around you do not, and can convince you that they are right while you are wrong. Still, Job rebuked his wife and refused to sin. Job had three friends: Eliphaz the Temanite, Bildad the Shuhite, and Zophar the Namathite. These three friends heard of what happened to Job and came to offer their sympathy and grief. After about a week of prayers, Job finally broke down and cursed the day he was born. He wondered why life should be given to a person who desires only death, who has ceased to find any value in life, who

Examples of Plural Tantum in English

Examples of Plural Tantum in English Plurale tantum is a  noun that appears only in the plural and doesnt ordinarily have a singular form (for example, jeans, pajamas, tweezers, shears, and scissors). Also known as a lexical plural. Plural:  pluralia tantum. Jeans, scissors, trousers, and glasses are great examples of plural tantum  nouns in the English language. Singular Tantum A noun that appears only in the singular formsuch as dirtis known as singulare tantum. Etymology of Plural Tantum Latin  for plural only Examples and Observations Richard Lederer [in Crazy English, 1990] asks, Doesnt it seem just a little loopy that we can make amends but never just one amend; that no matter how carefully we comb through the annals of history, we can never discover just one annal; that we can never pull a shenanigan, be in a doldrum, or get a jitter, a willy, a delerium tremen, a jimjam, or a heebie-jeebie? Lederer is alluding to pluralia tantum: Nouns that are always plural. Because they are not the result of pluralizing a singular, the complete plural form, -s and all, has to be stored in memory. Pluralia tantum in a sense are irregular regulars, and indeed they are happy to appear inside compounds: almsgiver (not almgiver), arms race (not arm race), blues rocker (not blue rocker), clothesbrush, Humanities department, jeans maker, newsmaker, oddsmaker, painstaking.(Steven Pinker, Words and Rules. Basic Books, 1999) Items of Clothing Lets take a look at other pluralia tantum in the pants/trousers family:(Mark Liberman, Language Log, Feb. 15, 2007) Outergarments: pants (orig. pantaloons), trousers, slacks, breeches/britches, bloomers, jeans, dungarees, bell bottoms, chinos, tights, shorts, trunks, Bermudas (extended to brand names: Levis, 501s, Wranglers, Calvins)Undergarments: underpants, long johns, skivvies, drawers, panties, knickers, boxers, briefs, undies, tighty-whities (extended to brand names: BVDs, Fruit of the Looms, Jockeys) How to Turn Lexical Plurals Into Count Nouns Nouns for articles of dress consisting of two parts are also treated as plural: [A] Where ​are my trousers?[B] They are in the bedroom where you put them. But such plural nouns can be turned into ordinary count nouns by means of a pair of or pairs of: I need to buy a new pair of trousers.How many pairs of blue jeans do you have? (Geoffrey Leech and Jan Svartvik, A Communicative Grammar of English, 3rd ed. Routledge, 2013) Lexical Concepts, Not Linguistic Classes The definitional property of having no singular turns out to be shallow and sometimes accidental, often (as in English) practically impossible to define and circumscribe. The state of affairs resembles the status of the mass-count distinction. . . . While they remain necessary as descriptive concepts, mass and count cannot be defined as grammatical properties of lexical items outside of a context, as Borer (2005) cogently shows. In the same way, I think, pluralia and singularia tantum are indispensable descriptive concepts, but they are not genuine linguistic classes. Therefore, we cannot build a notion of lexical plurals around that of pluralia tantum.(Paolo Acquaviva, Lexical Plurals: A Morphosemantic Approach. Oxford University Press, 2008)

Writing the Why NYU Essay

Writing the Why NYU Essay SAT / ACT Prep Online Guides and Tips If you're applying to New York University, you'll need to submit both the regular Common App materials as well as the NYU supplement, which includes a short essay. At its heart, the NYU essay prompt asks you to answer a single straightforward question: why do you want to go to NYU? In this article, we'll fully analyze the "Why NYU?" essay prompt and what successful essays need to accomplish. We'll also go over potential topics to write about and look at the essay that got me into NYU's College of Arts and Science. First, however, we'll begin with a quick discussion of why schools ask students to write "why this school?" essays feature image credit: Sagie/Flickr What's the Point of "Why This School" Essays? While the Common App essay gives students a chance to showcase something of who they are that might not be evident elsewhere in their application, the "why [school]?" essay allows students space to explicitly state why they are such a good match for the school. Presumably, if you're applying to the school, your test scores, grades, course rigor and curriculum, extracurriculars, and volunteer experience all put you at least somewhat in line with other students at the school. The "why this school?" essay is your opportunity to discuss not just why you could excel at the school, but why you are a good fit (and why you want to go there). "Why this school" essays are also a useful way for schools to judge student interest in a school (which can indicate whether or not a student will attend if admitted). Based on students' "why this school?" essays, colleges can distinguish students who are specifically interested in attending that school from students who clearly applied just because of the school's location or ranking Writing a strong "why [school]?" essay not only gives you another instance to showcase your writing and reasoning skills, but also tells the school that you care enough to invest time in researching what makes them special. It signifies that you have put in the time to realize whether or not you're a good fit. (And, it secondarily shows that having put in that time, you're more likely to attend if admitted than someone who just wrote some generic statements about why they want to attend college). For a more in-depth look at what schools hope to get out of your "Why [This School]?" essays, read this article. Colleges want you to show you've taken the time to think about why you want to apply. Tiffa Day/Flickr. Why NYU Essay Prompt, Analyzed Here's the complete NYU supplement essay prompt for 2018: We would like to know more about your interest in NYU. We are particularly interested in knowing what motivated you to apply to NYU and more specifically, why you have applied or expressed interest in a particular campus, school, college, program, and/or area of study? If you have applied to more than one, please tell us why you are interested in each of the campuses, schools, colleges, or programs to which you have applied. You may be focused or undecided, or simply open to the options within NYU's global network; regardless, we want to understand - Why NYU? (400 word maximum) Besides the standard "what motivated you to apply to [school]?" question that almost every "why this school" essay asks, the NYU prompt gives you one extra nudge for what to focus on in your essay. Specifically, NYU wants you to talk about what's drawn you to "a particular campus, school, college, program, and/or area of study?" (or, if you're drawn to more than one, why you're drawn to each campus/school/college/program/area of study). Keep in mind that you should be discussing all of this in the context of NYU. Obviously, if you're interested in NYU because of one of their 10 undergraduate schools, then that's particular to NYU, but the same goes for their campus locations, programs, and areas of study. For instance, if you're passionate about studying theater, you wouldn't just write that you want to attend NYU because you love theater and NYU has a theater program and is in New York, a city that has theater; that description could apply to half a dozen schools. Instead, you'd go into the details of what attracts you about specific classes and professors at Tisch, or other opportunities that are unique to NYU (ability to do certain kinds of projects, the potential for interdisciplinary collaboration, etc). The final sentence of this prompt also hints at a few different directions you can go with your "Why NYU" essay: You may be focused or undecided, or simply open to the options within NYU's global network; If you're already certain of what you want to study in college or have a "spike", you'll want to go the "focused" route in your essay. This means mentioning specific classes, professors, programs, or how you see NYU supporting your future career/academic plans. On the other hand, perhaps you're not at all sure what you want to study in college (AKA me in high school). In that case, you'll shape your essay more around how you believe going to NYU will allow you to explore many different avenues to find your passion. Finally, if you already know that you want to spend time abroad during college in a place where NYU has a campus, you can emphasize your interest in continuing to receive an NYU-level academic education while living in another country. Abu Dhabi is one of several cities NYU has campuses in. Potential "Why NYU?" Essay Topics Earlier, we briefly touched upon some topics that you might write about in your essay, including specific courses/teachers/programs and study abroad opportunities. We're now going to take those broad topic categories and go into a little more depth for how to write about them in your "Why NYU?" essay. Colleges/Programs NYU has the following 10 undergraduate schools, colleges, and programs: College of Arts Sciences Gallatin School of Individualized Study Liberal Studies Meyers College of Nursing School of Professional Studies Silver School of Social Work Steinhardt School of Culture, Education, and Human Development Stern School of Business Tandon School of Engineering Tisch School of the Arts Because there are so many different undergraduate programs within NYU, it's a good idea to identify which program(s) you're applying to and why in your NYU supplement essay. Since you'll need to decide on a program before applying to NYU anyway, you might as well use the time you spend reading about each college to figure out if there are any programs within particular colleges that call out to you. For instance, if you're interested in the intersection of different fields (like psychology and computer science, or biology and philosophy/ethics) and are self-motivated to create your own program of study, you should talk about that in your application to the Gallatin School of Individualized Study. If you've spent the last 12 years devoting all your extra time in and out of school to theatre and want to attend a conservatory with opportunities to go see live theatre, then write about that in your application to Tisch. Courses/Professors NYU is a world-renowned university for a reason, and it's not just because of its immense real estate holdings; it has a wide variety of courses and professors renowned in their fields. If one of the main reasons you're drawn to NYU is for its academics, then this is a good topic to get into in your supplemental essay. Flip through the online course catalogs and read about professors in departments you're interested in. Are there any classes you really want to take (that seem particular to NYU)? Or any professors you absolutely have to study with? You don't need to go so far as to read the professors' research or anything like that (unless you're super excited by it!), but doing even a little research into the courses and professors you'd be learning from and mentioning it in your "Why NYU?" essay will go a long way toward showing the admissions officers that you're serious enough about NYU to check out its specifics. Extracurricular Opportunities and School Traditions If there's an extracurricular at NYU that you've been particularly involved in during high school (or are excited to start getting involved in at college), you can write about it, as long as you're clear about why it's something unique to NYU. In a similar vein, you can also try reading through some of the campus-wide events offered throughout the year and see if there's anything special about them that speaks to you. NYU's annual Strawberry Festival boasts the longest strawberry shortcake in NYC. NYU Essay: Topics to Avoid The "Why NYU" essay prompt makes it pretty clear that you should focus your 400 words around a specific college/program/area of study. What you absolutely should avoid is gushing about NYU's location (whether you're applying to the New York campus or not). Back when I applied to NYU, the "why NYU?" essay prompt was even more blunt about not centering your essay around New York City: "Many students decide to apply to NYU because of our New York City location. Apart from the New York City location, please tell us why you feel NYU will be a good match for you." If New Yorkers have heard it all and seen it all before, NYU admissions officers have certainly read any and all paeans you could care to write to New York City. It's fine to write about how being in New York gives you access to opportunities relevant to your course at NYU (e.g. you can get amazing internship opportunities for journalism and theatre there that you wouldn't be able to get anywhere else). However, you need to be clear to center your essay around the program at NYU, with the New York location (and its opportunities) being an added bonus. Unless you have a unique take on why NYU's location is so important to you (e.g. your grandparents used to live in a building that was demolished to make way for Bobst law library and you were brought up on vengeance that has since turned to adoration), stay away from NYU's location in your explanation of why you want to go there. New York City may be the fifth character in Sex and the City, but it shouldn't make a cameo in your "Why NYU?" essay. Brainstorming for the Why NYU Essay Before you start to narrow in on what angle you'll take in your "Why NYU?" essay, you should first examine your reasons for applying to NYU. By "examine," we don't just mean "list your reasons"- we mean you need to go a few levels deeper into each surface reason that occurs to you. For example, this is the list of reasons I had for applying to NYU (roughly in order of importance): My test scores and grades/course rigor make it likely I'll get in NYU has lots of good schools and programs It's easy enough to get from NYU to my family, transportation-wise On the face of it, none of these reasons are very compelling. If I'd just gone on to write my "Why NYU?" essay (or in those days, essays) with those three bullet points, I doubt I would have been accepted. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Instead, I went deeper with each reason to see if there was anything there I could mine for the NYU supplement essay. Surface Reason 1: My test scores and grades/course rigor make it likely I'll get in. One level deeper: I'm applying to NYU as a safety school, because I'm pretty sure I'll get in there, even if I don't get in anywhere else, and I'd want to go there if I got in. Should I write about this in my "why NYU" essay? Definitely not. No school wants to hear that it's a safety (even if it's a safety you would be fine with attending because it's still a good school). Surface Reason 2: NYU has lots of good schools and programs. One level deeper: I'm extremely undecided about what I want to study- I know that I'm interested in English (Creative Writing), Math, Neuroscience, Chinese, and Music, but I might end up deciding to study something entirely different in college. It's important to me that I go somewhere that I'll have the opportunity to explore all of my interests (and develop more), which I can do at NYU. Should I write about this in my "Why NYU" essay? This reason is definitely promising, although I'll need to do more research into the particular programs and courses at NYU so I can namedrop (and incidentally to double-check that I'm right about being able to study all these things there!). Surface Reason 3: It's easy enough to get from NYU to my family, transportation-wise. One level deeper: My parents want there to be good transportation options for me visiting home (or them visiting me). NYU's location (New York City) definitely makes that possible (there's easy access to planes, trains, buses, rental cars, fixed-gear bikes†¦). Should I write about this in my "Why NYU" essay? Probably not. The prompt asks me about why I've expressed interest in a particular campus, school, college, program, and/or area of study, not a geographic area. Plus, it's not like there aren't plenty of other New York schools. I maybe could throw in this reason if I'm running short on things to say, but as it is, it looks like my second reason is going to be the best bet for the "Why NYU?" essay. Why NYU Essay Sample Below, I've created a "Why NYU?" essay example that draws verbatim from what I used in my (successful) NYU application. (The essay requirements were slightly different then, with different word counts, so I had to expand a little upon what I originally wrote.) I feel NYU would be a good match for me because of the number and kinds of programs it has. I am very interested in a variety of subjects, and NYU seems to encompass everything. In fact, I'm applying to the College of Arts and Sciences because I can’t specify my interests any more than that at this time. I have so many things that I want to learn that I can’t imagine limiting myself before I even enter college. Take Chinese, for example. I'm learning Mandarin now (and have been for the last five years), but I would also like to learn Cantonese. There are not many other schools that offer Cantonese classes that can boast trips into Chinatown as part of the curriculum! Furthermore, I am excited by the possibility of studying abroad at NYU Shanghai. I'd not only be able to go to China for a semester for a year and immerse myself in the language and culture, but I'd be able to do so with the continuity of being on an NYU campus, even halfway across the world. The music theory program in the College of Arts and Sciences also really interests me. I've picked up some theory here and there, but I haven't had all that much formal training. I'm also really intrigued by NYU's early music ensemble and the chance to explore different modes and tunings. At the other end of the spectrum, while I've written a few pieces on my own and taught myself a little bit about MIDI, I have not really had a chance to experiment very much with computer/electronic composition, and would really like to use those Steinhardt facilities that would be available to me at NYU to help remedy this. Finally, I cannot stress enough how important reading and creative writing are to me. Because of how much the two feed into one another, I'm excited by NYU's Reading Series and the potential to be able to attend organized events for interacting with other writers outside the classroom. The opportunity to expand my Chinese language abilities beyond Mandarin (and have the chance for practical application) is what first intrigued me; the chance to explore computer music and get my hands on NYU's facilities was the next breadcrumb; but the breadth and depth of the courses for writing lure me in even more, until I can resist no further. This essay isn't necessarily the best piece of writing I've ever done. However, it still effectively conveys my desire to attend NYU because I mention a few key reasons I want to attend NYU: The variety of courses available. I began by stating that I'm undecided and part of what attracts me to NYU is the opportunity to get to do lots of different things. I then go on to discuss several different examples. Specific NYU opportunities. I looked up various courses, events, and opportunities offered by different departments and mentioned a couple of them specifically (the Reading Studies program for creative writing, Cantonese classes, studying abroad in China). While I did mention a New York City thing (going into Chinatown), it was linked with something that's relatively NYU-specific (the opportunity to study Cantonese as well as Mandarin). Eden, Janine and Jim/Flickr. Tips for the Why NYU Essay To wrap up, we've summarized our top four tips for writing the "Why NYU?" essay. #1: Look over the descriptions of the different schools/programs. This will help you figure out both which one you want to apply to as well as what makes those schools interesting for you to apply to. #2: Read through the course catalog and look up professors in departments you're interested in. As the NYU Admission blog states, you don't have to go overboard in stating exactly what course you want to take with what professor at what time, but you should demonstrate that you're aware of what kinds of things you will be able to do and learn while at NYU #3: Look into whether there are any extracurricular activities or NYU traditions that particularly appeal to youand explain why they matter specifically to you. #4: Avoid writing odes to New York City. If there are particular opportunities you're interested in that are only available in New York (e.g. internships at the American Museum of Natural History, research into immigration history at Ellis Island) you can mention it, but don't lean too heavily on the location. #5: Remember that while you should make it clear why you want to attend NYU with your essay, you don't need to agonize for hours over it. Ultimately, other parts of your application (including your test scores and grades/course rigor, letters of recommendation, and personal statement) are more important factors to your acceptance than your NYU supplement essay is. You just need to show that you've done at least a little research into NYU and why you want to apply there in particular. And if along the way you find that you don't really have a super good reason that's getting you excited to apply to NYU? It might be worth reconsidering whether or not you should apply there. What's Next? Have a bunch more college-specific supplement essays to write? Be sure to check out our overview of the "why this college" essay. Looking for application tips for other selective schools? Read our complete guides to the University of California system and to the Georgetown application. Should you apply early or regular decision to college? Find out the pros and cons of early decision in this article. (And read up on the distinctions between early decision, early action, and the different kinds of each here.) Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Contract Manufacturing in the Pharmaceutical Industry Essay - 3

Contract Manufacturing in the Pharmaceutical Industry - Essay Example The basic principles of business economics demand that an entity tries to manufacture goods or provide services at the lowest possible cost to itself while benefitting from the gain in net revenue after sale or completion of service. For this reason alone, the concept of outsourcing is hard to concretely define (Goddard & Ajami, 2008). The skeptics of the process see it as a migration of tasks performed by the local workforce to a workforce in another country, where the tasks can be performed at a lower overall cost to the organization. But Scholte (2005) defines it as a process of international economic integration, where the strengths of two national economies combine to benefit each other. The reasoning that underlines this definition is that outsourcing allows an entity to place its focus on the things that it is stronger or better at while delegating the tasks and/or responsibilities that are costing it time and resources from the primary tasks to another entity that is stronger on those accounts. This means that each entity can now focus on the core tasks which come within their strengths, and thus, benefit the final outcome for both. Thus, to put it in economic terms, the process of outsourcing provides comparative advantage to each entity in some way or form.  The process of contract manufacturing is simi lar to that of outsourcing, in recent years is more associated with the pharmaceutical industry specifically (Gassman et al, 2008). It relates to a working agreement that is reached between two organizations, whereby one becomes the manufacturing arm of the complete process. This means that the client organization hands over the entire process of sourcing raw materials, hiring labor, producing the goods, as well as the ordering and shipment tasks, to the partner organization, allowing it to focus on other activities within its industry sector.  

The Role of Civil Engineering Research Paper Example | Topics and Well Written Essays - 1500 words

The Role of Civil Engineering - Research Paper Example Finally, I will attempt to examine the future of civil engineering and connect it with some aspects of my life and the world. What Civil Engineers Do â€Å"Civil engineers design and supervise the construction of a variety of structures. They work on bridges, dams, tunnels, highways, airstrips, water supply and sewage systems and other structures† (Ferguson 128). Basically, civil engineering is the branch of engineering that is responsible for the building of structures in a given society. Civil engineering ensures that appropriate housing and infrastructure are set up to support the population of a given community. Civil engineering involves numerous activities that are connected to the building of these structures. There are structural matters which involve the evaluation of land/environment and analysis of the most appropriate structure that could be set up in that area. This involves various forms of scientific measurements like surveying and calculations which provides an overview of what and how a given building or structure could be set up in a given place. Water resource engineering is another aspect of civil engineering. This involves the use of science and principles of engineering to build structures that will enable the society to benefit from these water resources or reduce their disruption. The former involves the building of dams and irrigation systems to ensure that water resources are used for the optimum results of the society. The latter involves the creation of dykes and canals to ensure that human beings can be protected from the effects of waterbodies and have good and productive social and commercial lives. Another aspect of civil engineering is construction. Construction involves the building of houses and other commercial structures that are meant to provide shelter for people. This involves the scientific use of building materials to provide the best of services. Transport infrastructure is another important aspect of civil engi neering. Civil engineering leads to the creation of roads, bridges and harbors to ensure that people can move from one point to the other in the most convenient way. Also, environmental optimization is an important component of civil engineering. Civil engineers play â€Å"... two main roles: building/managing infrastructure and sustaining environmental resources† (Grigg 2). This means that the civil engineer is trained to set up structures that are sensitive to the natural environment and the natural habitat. This means that they have a responsibility to build structures that provide the best options for humans as well as other living organisms like plants, animals and fishes. In practice, civil engineers are involved in estimating construction costs and specifying materials to be used. They prepare surveys and apply scientific knowledge to building. Benefits of Civil Engineering to the World In each generation, civil engineers design products, processes and systems and inco rporate technology (Crawley et al 7). Historically, people have always wanted to improve their lives by building settlements to create fulfilling lives. This desire led to the establishment of the first human settlements. The earliest settlements used contemporary technology to design and build structures that provided the kind of livelihood that they wanted. Elements of civil engineering was used in each of these generations. The earliest roles of